The Smartphone Effect

Smartphones have given us the convenience of having information and entertainment on the go for years. Are we too addicted? How can we fix this problem? Written by Juliet Rocco

Let’s start with introductions: Hi, my name is Juliet, and I’m addicted to my smartphone. I’ve had this phone for a little less than two years, but I’d be lost without it. It never leaves my side.

I’m sure for many of you reading the above statement, you can relate. Do you sleep with your phone at your bedside? Have it resting on the sink counter while you shower? Do you leave it on the restaurant table so it’s never out of your sight? You’ve probably just answered nearly all of those questions with a very guilty “Yes”.

It’s ok guys. Just breathe.

When I was a kid, we had the D.A.R.E. program at my school, explaining the dangers of drugs, alcohol, and educating kids about peer pressure. Who would have thought a new addiction would surface less than a decade after I left 5th grade?

Today, it’s normal to see someone’s toddler using an iPad better than their parents, or young kids more interested in getting a Retweet from Justin Bieber rather than going outside to play. As I’m sure you’ve figured out by now, normal doesn’t always mean good.

MSNBC recently reported:

In a recent University of Maryland study, students around the world were asked to go without their cell phones for 24 hours. 70% of students quit the experiment, saying they couldn’t make it through a full day without their phones; less than a third of study participants were able to complete the day without checking their phones.

“I was itching, like a crackhead,” one American student told the researchers.

But does unplugging mean withdrawal for young cell phone users?

“Absolutely,” said Dr. Nancy Snyderman on Monday’s Morning Joe.

“You watch these kids trying to pull them away from the devices—blood pressure goes up, anxiety levels go up, stress hormones go up. It’s not just psychological ‘I miss my phone’, there is a real physiological response”

Are you able to go an entire day without your smartphone? How about your computer?

Remember the guy who decided to rid his life of technology for 90 days?

Takeaway: Although we live in a society that relies so heavily on technology, we can still work on limiting the daily use of our phones, tablets and laptops in order to engage with people more in real life. Take a breather, and enjoy what’s around you, not just on the screen. Moderation is key.

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Super Bowl Preparation: 10 Great Beer Ads

In honor of football season’s grand finale, I’ve decided to feature 10 creative, memorable and funny beer ads. Before you dig into your chips and salsa, take a look at some of my favorite ads. Written by Juliet Rocco

skyfall_heinekenIt’s that time of year again: The Super Bowl…otherwise known as “The Big Game” is almost here! It is a stage for not only football players, but some of the biggest businesses in the world. These 30-second TV spots can come with multi-million dollar price tags. They must be executed perfectly, although that doesn’t always happen.

Record breaking stats: Last year, Super Bowl XLVI  became the most watched program in television history with an estimated 111.3 million Americans and 166.8 worldwide tuning in (based on Nielsen data). Social media records were also broken and this year is expected to produce even bigger results.

This list was difficult to narrow down to just 10. There are arguably better ads out there, but these are some of the more memorable ones for me, personally. Enjoy!

The list, in no particular order of importance:

1. Heineken “Beer Closet” 

2. Budweiser “Wassup?” 

3. Budweiser “Swear Jar”

4. Dos Equis “The Most Interesting Man in the World”  

5. Bud Light “Rescue Dog” 

6. Amstel Light “One Dam Good Beer” 

7. Coors Light “Jim Mora Press Conference” 

8. Budweiser “9/11 Tribute – Respect” 

9. Heineken “Skyfall James Bond 007” 

10. Miller Light “Dating Commercial” 

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Songs That Went Mainstream Because of Commercials

In today’s world, you don’t have to ask eight different people what the song is in an advertisement. Just Google it. To all my musical hipsters out there, did you know any of these songs before they hit the music charts? Written by Juliet Rocco

If you know me well enough, you know my dream is to be working on a creative services team at an ad agency. I want to be a copywriter and eventually a creative director.

The Super Bowl is the biggest stage of advertising, and my ultimate dream is to be the creative force behind one of those ads. It’s a big dream, I know, but I’m a very determined individual. I’ve always loved creative, funny, emotional and inspiring ads. Something that really speaks to me about a good ad is the choice of music.

These songs did not go mainstream and get air time on the radio until they were featured in national ads, movie trailers or TV shows. Choosing an unknown artist or new group for the ad is a smart choice because it makes people perk up. They want to find out what that new sound is because it’s not tired and overdone. Although, I did enjoy this Super Bowl ad.

Check out some of my favorites below:

1. The Killers – All These Things That I’ve Done

2. The Fratellis – Chelsea Dagger

3. Freelance Whales – Generator

4. Alex Clare – Too Close

5. Matt & Kim – Daylight

6. Feist – 1234

7. Fun – We Are Young

8. Amos Lee – Sweet Pea

9. Florence + The Machine – Dog Days Are Over

10. M.I.A. – Paper Planes (skip to the last 30 seconds)

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