In the spirit of Halloween and all things downright freaky, I’ve found something that will definitely leave chills running down your spine. Jason Zada’s newest creation, takethislollipop.com, has become the latest online Blair Witch Project sensation. Written by Juliet Rocco
Starting at a young age, we’re told to never take candy from strangers, unless of course it’s Halloween and you’re dressed up going trick-or-treating. So, let’s fast forward a decade or two later when you can make your own decisions. It’s all up to you to submit personal information online, and this website gives us a creepy, eye-opening experience in what looks like a representation of a classic horror scene straight from of a Stephen King novel!
The mysterious site was first featured in the NY Times. Within about two weeks, it’s become a viral hit to over 5 million Facebook users and has continued to grow steadily. I discovered the site early last week when someone tweeted the link and decided to check it out for myself. This was for research purposes only since I’m a very wimpy scary movie watcher. Yes, I make sacrifices for writing as a true writer does!
What is this and how the heck does it work? Once you get to the main page, it will prompt you to “Connect with Facebook” and allow your account information to be shared with the app (This is the only way it will work). They won’t use your information for any other purposes. Once approved, the next step moves you to a dimly lit apartment scene where a sweaty, slightly crazy looking guy is seen staring hungrily at his computer. But, what is he hungry for? YOU! Photos, location, friends, and your entire page will be visible to this man.
I tried it out: So, I know this is all fake obviously, and I was doing just fine up until about halfway through the video sequence when things started getting “too scary” for me. I honestly can’t tell you what happens after a certain point because I closed my browser window in record time! Sure, I’m embarrassed to admit it, but I do commend Zada on doing such a great job.
Okay, what’s the reason behind all this? Aside from being a creative online marketer with the “Elf Yourself” Campaign, Zada wanted to generate a response from the public that would show us a realization of how our private information given online does indeed, have consequences. We should always be aware of what kind of information we share online and who could possibly be viewing it. This website was created to target social network users and raise their awareness on private info gone public, all by their own discrepancy of course.
Now that you’ve read this, go ahead, take the candy. I dare you.