Our attention spans are becoming shorter than a goldfish with the latest and greatest internet trends. Can memes be used by brands successfully? How much longer is their shelf life? An exploration of internet fads. Written by Juliet Rocco
It’s been a few weeks now, but it seems as if the memes are here to stay on popular social media sites, especially on Facebook. Photo sharing is getting big, really big.
Do you find this latest trend annoying or are you riding out the wave? By now, I feel like people are just beating a dead horse. I’m not a meme hipster by any means, but enough is enough.
According to Merriam-Webster Dictionary: a meme is a…noun: an idea, behavior, style, or usage that spreads from person to person within a culture.
(Oh, and in case you were wondering, I made the Mr. Fredrickson meme myself sometime in the summer and found it when I was digging around in my photo files.)
What’s in a meme? Well, anyone who can pair a witty or comedic saying/observation with a photo like it’s milk and Oreos almost guarantees like/share success. But, what’s in a share? Is it a single person vying for their 15 seconds of internet praise?
Do you think a popular brand name would be able to successfully create a meme and make it go viral? This would have to depend on the market you’re targeting. Why not hold a contest for “best meme creation” for the brand and have users vote on a winner?
I would say roughly half of my news feed updates have been sharing memes or seeing that someone “liked” a photo. It used to be that memes were kind of hidden away in the deeper corners of the internet and hadn’t become mainstream until sites like Meme Generator and quickmeme started being used more frequently.
The success of the meme on other social media sites is thanks largely in part to the sharing features on these websites. It’s quick and easy for users to generate content and get it to spread. People want everything in instant Ramen noodle form these days, which means pressing a single button as a command gives us ultimate sharing power! (You can tell I’m hungry because I keep making food metaphors.)
A list of some of the most current internet fads/trends:
College-specific memes: Pretty much every school has a dedicated Facebook page by now.
“What People Think I Do” memes: Eventually, we are going to run out of occupations and labels of people, or this meme will just die out on its own (which will probably happen first).
”S*** People Say” videos: Lasted a few weeks, but has died down a lot since.
Trending Topic on Twitter – *celebrity name* died: People really have nothing better to post on Twitter? Really? Twitter trends are honestly a whole other level, and I could easily write a separate post on this subject.
Growing interest in Pinterest: People love showing off their latest pins and finds. I haven’t given in to this website yet, but soon, maybe.
Takeaway: I’d like to see famous brands try to create a successful meme. I’m not talking about luxury brands, but ones such as Mountain Dew products and professional sports teams. The sharing power of a single photo is huge. A picture may have a thousand words, but a meme can get over a thousand shares, plus millions of views!