A look at how viral videos are keeping the game of internet marketing fluid, fresh, and fun along with where to actually find those videos before they go viral. Written by Juliet Rocco
Viral marketing is possibly my most favorite form of marketing techniques being used today. It never ceases to amaze me how fast a video can spread like wildfire. Five years ago, you would never see viral videos as part of the “news” on TV. Now, news and talk shows alike all have their own daily web hits stream whether it’s during air time or online. This is also related to what I discussed in my last post about crowdsourcing. Organizations and marketing teams are looking for talent beyond the generic casting calls and talent searches. They’re using social media as their stocked pond, and pulling out as many big fish as they can.
A Great Example: Let’s look back just a few months ago. During the summer, the latest commercial for the HTC Sensation 4G showcased upcoming talent and skills in the “You are Next…” Campaign. One of those featured was 10-year-old Youtube singing sensation, Maria Aragon, who uploaded a cover of K’NAAN’s Waving Flag back in April. Within a short amount of time, the video went viral and she got discovered by the right people. Not to mention, she also got to perform in concert with Lady Gaga and be a guest performer on The Ellen Show.
HTC Sensation 4G T-Mobile
Most Recent Example: A few weeks ago, I was watching one of my regular weekly TV shows when the newest Internet Explorer 9 commercial came on. It featured a brief guest cameo by Harley Morenstein of Epic Meal Time, the popular extreme cooking segment on Youtube. Brian Posehn is also featured in the spot and is seen using WordPress. Gotta love it!
Epic Meal Time quickly took off early last year and has been featured on morning shows, news networks, and late night talk shows. Their cooking segments have exploded into a viral phenomenon. They have a very distinct passion; a passion for bacon. Fair warning: This isn’t your mom’s Julia Child or Paula Deen. This is an entirely new breed of cooking! If you’re a vegetarian you should probably stay away from these videos. If you think you’re strong enough to handle heart attack-worthy culinary creations beyond belief, then wait no more and check this out! See the short and sweet ad below for yourself:
Internet Explorer 9
By now you probably want to know, “Where does one find viral videos before they go viral?”
We share a tremendous amount of information online daily, whether it be our own or something found. I recently discovered this website via StumbleUpon that uploads videos with “viral potential” daily. I still have yet to find a video before it goes viral, but I’m remaining optimistic.