Tag Archives: Reasons to Major in Marketing

Reasons to Major in Marketing: Part II

Have you considered marketing as a potential major yet, but not exactly sure what to expect? Read more to find out if you’re fit for the challenge! Written by Juliet Rocco

crystalballAbout a year ago, I wrote a post about reasons to major in marketing and I know it’s been a popular one because it gets a number of clicks each day. Analytics is such a wonderful tool for blogs, let me tell you!

A lot of you may know you want to major in business, but when it comes to picking out a major, I know for a fact staring at the course selection sheet is not a very exciting process.

Plus, colleges offer slightly different programs. Marketing majors are all unique, depending on which area you find you fit in best.

My area of specialty is the more creative and artsy side, with less analytics. This works best if you, like myself, do not like to play nice with numbers and graphs.

Advertising and public relations is also a great area for writers, creatives and thinkers. This is a separate major in a separate college for where I go to school, but you’ll find a variation of different things depending on where you’ve applied. This major is very similar to what I’ve studied over the last four years, and I probably could have been just as happy if i picked it.

One thing I love about my school (RIT) is that it is very focused on innovation and entrepreneurship. I have been able to take classes as part of my new media marketing major that I know my peers studying marketing in other schools have not, such as search engine marketing and analytics.

Top Reasons to Major in Marketing:

  • Lots of networking opportunities, interacting with people (cool people!)
  • Learn how people think and how you can reach them
  • One of the most stable career fields for college grads (money!)
  • Marketing is ever-changing with technology, you won’t get bored with this major
  • If you like social media, then you will love learning about how to apply marketing to it
  • If you enjoy a challenge and thinking outside the box

Takeaway: There are different areas of marketing that you may fit into better than others. You’ll find out more about this when you actually major in marketing and take different classes though! Bottom line is, you should major in marketing, because it is awesome!

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4 Reasons to Become a Marketing Major

Haven’t decided what you want to major in yet? Before you go undeclared or run out of time to finalize your choice of major, consider marketing after reading this. The criteria may fit just what you’re looking for. Written by Juliet Rocco

A few months ago, I wrote about my personal journey in choosing marketing as my major in college. My decision was made quite differently than most, but I’m incredibly happy with where I’m at now and what I’m learning in my classes.

You can become a manager or director in the areas of sales, public relations, advertising, and analytics. If you enjoy sales, watching advertisements, or coming up with new business strategies, then marketing is a great major to choose. It’s challenging, but fun.

I’m the type of person who generally cannot sit still for more than 10 minutes. I get bored easily if I feel I’m not being challenged enough and am always looking for new opportunities. I also enjoy being creative, designing things, and socializing with others. If this sounds like you, read on!

4 Reasons to Major in Marketing:

1. You’re a people person – If you can “work a room” or have the ability to sell ice to an eskimo, then this social job might be for you. A degree in marketing will give you hands-on experience with working in groups and learning how to write business plans and present in front of a board of directors. You will get the chance to work with lots of clients along the way and see your hard work pay off.

2. You’re creative and/or analytical – Whether you’re a left brain or right brain dominant thinker, you can break into the marketing world easily with creative or analytical skills. In the creative services department of an advertising agency, you will help with the creative process of developing copy and the design aspect for advertisements and campaigns. On the analytics side, you will learn how to use online measurement tools to see how successful the website, campaign, etc. is by gathering all of the data from a database. This is good for people who enjoy working with numbers but do not want to become accountants.

3. You can communicate/write/present well – On every job application involving marketing, you will see “strong communication, written, and presentation skills a must!” This is important with nearly every job, but since marketing is entirely based upon communication and pitching ideas or writing up reports, it carries even more weight. A minor in writing, communications, management, or psychology go great with marketing degrees.

4. Promising job stats – According to salary.com data, the median salary of a Marketing Manager is $86,169. If you’re working in a large city, expect to work your way up to six-figure paychecks. Starting out at an entry level Marketing Assistant position will give you an average salary of $37,925, but you will move up quickly if you stay focused and do well. Moving up to a higher position generally requires an MBA degree, but many companies want to see work experience first before you consider advancing in your education.

Takeaway: There are many aspects of marketing that can help you in the future and during your college career. You will get a taste of both the creative side and analytics side in classes to help figure out where you succeed the most and what you really enjoy.

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