Tag Archives: Marketing

Senioritis Kicking It Old School

I’ve been on a 4-month hiatus from writing. Sometimes we all just need a break. It’s time to get back to writing and changing the world one post at a time. Written by Juliet Rocco

Photo on 2012-06-26 at 18.06You probably thought I forgot about writing or fell off the face of the Earth. I’d like to assure you that I’m still here and ready to get back to writing again.

I was working at a full-time internship during Fall Quarter which was wonderful, but my 45 minute commute from city to suburbia each day took a toll on my mental capacity to produce any decent kind of writing. By the time I got home the only thing I cared about was dinner. At least I’m honest, right?

If I was going to post more on the blog, it wouldn’t have been my best content. I set the bar high for myself and make sure my writing has quality and entertainment value that people will enjoy reading.

I’m feeling Senioritis more than ever. For 6 months, I worked full-time for my co-ops and now that I’m back to taking classes, the pressure has mounted. I enjoyed working so much and being able to come home and just relax each night. It’s reassuring knowing that I enjoy working more than school because in about 5 months, I plan on working full-time somewhere.

My schedule is all over the place with an overloaded quarter of 5 classes plus a wellness class. Between night classes, 8ams and weekly meetings I am back to being busier than ever. At the same time, I enjoy being busy and having plenty to do!

There’s a lot I want to talk about in relation to my work experiences and life as a student.

Posts to get excited about this month:

  • Corporate workplace vs. franchise
  • The psychology of color
  • Post-grad planning

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Move Over Generation Y, Say Hello to Generation Z

The latest age generation has been appropriately called “Generation Z,” and marketers are taking notice of how to reach them in the best way. How has marketing to the younger market changed in the past 20 years? Read on to find out. Written by Juliet Rocco

Today, I was reading an article on adweek about the newest generation. While it was a great read, it kind of left me in shock. Kids really are growing up too fast these days.

I can’t help but wonder what it would have been like to follow N*SYNC and Backstreet Boys on Twitter as a 9-year-old, while I found out all of the latest news by reading about it online first instead of waiting for the weekly issues of J-14 Magazine.

Growing up in the 90s: We visited our friends’ houses by hopping on our bikes or Razor scooters. Pokemon and Gameboys ruled the schoolyard. VHS tapes were slowly fading out, Nickelodeon was almost entirely cartoons and you probably collected Ty Beanie Babies because someone told you they would be worth a lot of money one day (still waiting for that). Oh, and no one had cell phones, unless it was a parent’s work cell.

What about technology? We could have been listening to our favorite artists on iPods instead of cassette tapes/CDs, downloading their apps for the iPad and uploading fan videos on Youtube. Somehow, we still managed to be crazed fans with posters, magazine features and stickers eating up every part of our bedroom possible.

Introducing Generation Z: With the current craze of Justin Bieber, One Direction and Disney Channel pop stars, we are faced with an entirely new breed of the tween demographic. These kids range in age from about 8 to 12 years old.

Their lives are governed by the online world and smartphones. As long as it can be found online, these kids will take full advantage of it. Another interesting fact is how fast they seem to be rushing to grow up. Sure, every kid wants to have the freedom of being an adult, but today’s kids are looking to get their opinions heard.

I was raised by Baby Boomers and they were raised with the principle of “children should be seen and not heard.” Now, obviously a lot has changed since then, but marketers are taking childrens’ opinions into account more and more. Because of the short attention spans of these little tykes, marketers are using social media to keep content fresh and consistent with their brand. This is a must!

Takeaway: In about 10 years these kids will be voting for the next president, driving hybrids, eating entirely organic and using technology for pretty much everything. You probably know toddlers who can operate an iPad better than you. This is our future, and as marketers we need to embrace it.

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Dane Cook: A Social Media Mastermind

Long before Ashton Kutcher was crowned king of Twitter-land and Justin Bieber became a Youtube sensation, comedian Dane Cook was making his own waves on Myspace. Written by Juliet Rocco

Who is this guy? I remember listening to Dane Cook’s stand-up routine for the first time. It was 2005 and I was sitting in my 8th grade classroom sharing my friend’s ipod headphones, both of us laughing hysterically at his Burger King job story. From that moment on, I was hooked.

Whether you appreciate his sense of humor and comedic style or not, it is an impressive feat to see a comedian market oneself in the way Cook has done. He was able to take his little-known persona and generate one of the largest fan bases to millions of followers in just a few short years by using a single networking site.

Myspace man: Cook got his start by performing at small comedy clubs throughout Boston and New York City in the 90s. By 2002, he invested his own time and finances into creating a website. He also launched a Myspace (and yes, Myspace still exists for those of you who don’t know). People listened and demanded more from Cook. By 2003, his first comedy album Harmful if Swallowed debuted with smashing success, going platinum.

Within the next few years, Cook went from being “that comedian guy on Myspace” to hosting an episode of SNL and getting his own HBO Special Vicious Circle. His reputation has skyrocketed since, leading to multiple Billboard record-breaking comedy albums and a world tour, including military bases in the Middle East.

Why so successful? The reason for Cook’s success (in my opinion) is simple. He responds to fans’ wants and needs and keeps them in the loop about his daily activities via Twitter, Facebook, and Google+. He’s not afraid to say something completely ridiculous or voice his opinion. To be successful in social media, you must remain true to your brand. His sentiments are not carefully crafted publicity statements; they are the raw, honest truth.

In early June of 2011, Cook took to the Twitter machine to find his missing dog, Beast. Within a frantic 2 hours, the pup was returned safe and sound. You’ve got to give him credit for his quick problem solving skills!

Cook is so successful because of his dedication and genuine interest to stay on top of new social networking sites. He was one of the first celebrities to register a Google+ account. In the fall of 2011, he was invited to the Google headquarters to discuss his passion for social networking and comedy. His next big project is a sitcom currently in the works with NBC.

Follow Dane on Twitter: @danecook

Takeaway: I think a lot of up-and-coming professionals striving to get to a certain level of success can really learn from Cook’s use of social media. It’s important to stay on top of new networking sites that could make us view Facebook and Twitter the same way we view Myspace now (hey, you never know).

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Source: http://comedians.about.com/od/currentcomedians/p/danecook.htm

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