Tag Archives: Marketing Major

Why I Chose to Become a Marketing Major

My story of how I got to be where I am today, thanks to certain people and their guidance. Sometimes, we have to deviate from a plan in order to do what’s most important for our future. I did just that. Written by Juliet Rocco

My story begins in late September of 2008. I was in my senior year of high school and visiting Rochester Institute of Technology for the first time. I was pretty psyched about their graphic design program (yes, I was an art student, but I always had a hard time fitting in).

I was also taking a marketing class to fulfill a business elective requirement and was really enjoying the first month. Now, I was beginning to second guess my future as an art student.

Instead of going to get my portfolio reviewed, (which I eventually did, kicking and screaming to my parents’ expense) I went to the E. Philip Saunder’s College of Business open house. I fell head over heels in love with the New Media Marketing program.

“What do you mean you want to be a business major?!”

My parents were dumbstruck to say the least, since they had spent the last 4 years preparing my portfolio and enrolling me in summer art classes. I honestly can’t blame them for being in a state of shock. Sorry, mom and dad!

The crystal ball says…”Good!”

A few days later, I was back in my marketing class where my teacher, Mrs. Russell approached me after class. She asked, “Juliet, what are you planning on studying next year?” I said, “Well, I was thinking about marketing.” She seemed very pleased with my answer, “Good! That’s what I was going to tell you to do anyway.”

After parent/teacher night, Mrs. Russell helped assure my parents that I was making a wise decision which certainly made them feel more at ease. For the rest of the year, marketing was the one class that I looked forward to and definitely my favorite class of my entire high school career. After making the decision to become a marketing major, I knew there was no looking back, and my friends and family have been an amazing support group ever since!

I wouldn’t be where I am today if it weren’t for Mrs. Russell showing me how much fun marketing could be and helping me find my passion. So, thank you, Mrs. Russell!

Takeaway: When I’m discussing marketing with my peers or working on an assignment for class, it never really feels like work for me. Pick something that you can get absolutely lost in! I think that’s one of the most important things to consider when choosing a major.

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Help Me Help You

What’s the biggest mistake clients make when approaching an agency to handle their marketing? They think we as marketers magically have all the answers! This article explains both sides of the spectrum while giving tips on good communication and goal establishment with clients. Written by Juliet Rocco

Yesterday, I was attending a meeting for a specific campus project which is currently in progression throughout the year and launching for the next school year. Six of us sat around in the boardroom and discussed the groundwork and expectations for the project. I was the only marketing/business major at the meeting and trust me, I stuck out, but in a good way.

Once the project was introduced by the faculty members, people were kind of quiet so I decided to take the initiative and ask the question that probably hadn’t even crossed any of my peers’ minds yet. It was the most elementary of marketing questions, “Who is our target market?” I asked. They all looked at me at first as if I had three heads, then the light bulbs around me began to go on…“Wow, that’s a great question” one of the faculty members said, “I guess we hadn’t thought of that yet.”

First and foremost, how could they not identify the target market of this project? As you can imagine, I was having a mini, half heart-attack at this point, slowly trying to recover and throw my business intellect into overdrive!

Now, if you are a business major and you’re in the sales/marketing/advertising field, you’re probably experiencing some nausea right now. We’ve all had to answer this question hundreds, maybe thousands of times. I cannot blame them, however, for not thinking this through in the very beginning stages. They haven’t been wired to think this way and that’s why I’m on board for this project in the first place.

I’m not a marketing guru by any means (yet), but I can confidently state that every successful idea or product is where it is today because of good marketing and smart business decisions. Here are some questions and tips for your group members or clients when heading a project:

  • What is your budget?
  • Who is your target market?
  • Where are you now & what goals do you want met? (timeline)
  • Describe your company/product in three words.
  • Expectations from us?
  • Our Expectations while working with you.

Takeaway: When working with clients on a project, it is very important to establish these main goals and get these questions answered in the beginning stages. Miscommunication has teeth sharper than a great white shark and will come back to bite you! Be patient and understanding with clients. Remember that this is a two-way street and goals and expectations need to be met by both parties.

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