Tag Archives: Instagram

Seize The Day: A 30-Day Challenge

New adventures lie ahead, so get ready! 

_164500I haven’t blogged in so long, I was worried I’d forgotten my password. I suppose I could blame being “busy” at work, but that’s always a terrible excuse in my opinion. I’ve been thinking about the direction of this blog and where I want to take it. It has always been primarily focused on job hunting, career advice, and college experiences. Now that I’ve had more time to mull things over, I’ve decided to hop back on and begin writing again.

If I haven’t clued you in already, I work in New York City right in the heart of Times Square. It’s exactly as you’d imagine it to be: a completely exhilarating madhouse!

A few weeks ago, I was sitting in Bryant Park getting some fresh air (I’m surrounded by trees there so it seems fresh ok) and I realized I don’t have much time before the weather takes a turn and frigid cold sets in. So here I am in Bryant Park, sitting by myself in 90 degree weather and freaking out about not having enough time to do fun things! It then sparked an idea and the little lightbulb over my head went on.

I got home that night and began drafting up a list of places I wanted to see, foods to try, causes to donate to, and other mini bucket list activities to check off.  To document it all, I’ll be posting to Instagram each day in September. Some of the things are very simple, like sending a thank you note to someone who’s important to me, and other things are going to be a bit more emotional, like visiting the World Trade Center Memorial for the first time ever.

I’m not sure where this 30-day journey is going to take me, but I’m really excited to begin! It’s not about finding myself and I’m not experiencing some existential crisis (okay, I might be) but giving back and enjoying the finer things in life is really what the goal of this project is all about. Sometimes, we get lost in this daily cycle of mundane activities. That gets BORING! I want to break away from that, gain a fresh perspective and inspire others to do the same.

If you want to come along for the ride, follow me on Instagram (@julietrocco) and who knows, maybe it’ll give you some ideas for your own challenge!


Tagged , , , , , ,

The Evolution of Social Networking

10 years ago, ‘social media’ was not a buzzword, Facebook was just a baby, there wasn’t ‘an app for that’ and most of these other websites didn’t even exist yet. I’m going to take you on the journey through the years of evolving social sites so you can see just how far we’ve come. Written by Juliet Rocco

Every few years, a new social platform is discovered and continues to alter the social landscape. In this list, I’ve comprised some of the most popular websites used at the peak of their popularity. Some of you may have even adopted these accounts before they became mainstream. It’s time to go back in time. Are you ready?

1. The Beginning: It all started out so innocent, possibly with a Xanga account in the early ‘00s where you could ‘blog’ about 7 Minutes in Heaven, drama with friends and other silly middle school things. Your account could be set to private or you could follow all of your friends, but everyone had weird usernames. Mine was DEVils_QuEEn91 or something like that. Internet security and online predators were fresh topics at this time, so parents were skeptical about letting their kids do anything besides homework and playing pinball on the computer.


2. AOL Instant Messenger: AIM was the first place teens and tweens had a place to chat besides their home phones. You could post a customized “status” a.k.a. an Away Message and be passive aggressive towards someone or complain about how much homework you had to do. If you were a girl, your screen name probably had lots of x’s in it. It was a great place to gossip or talk to your crush, and you probably got into an argument with SmarterChild at some point too. Chat rooms were scary, I stayed away from those.


3. Finding Friends on Friendster. I didn’t have one of these accounts, but it was similar to MySpace, which everyone quickly moved to once Friendster was deemed uncool and Myspace was the fun new place to go to by early 2004.


4. Ah yes, Myspace. Some guy named Tom was your first friend, greeting you with that memorable friendly grin. You could see how many people viewed your profile or specific photos. Also, the falling hearts HTML code and music choices were crucial for your homepage. You knew how to work your most attractive poses in photos (which were mainly bathroom mirror shots and an occasional duckface). Eventually, people started using Myspace less and less, getting bored of it.


5. YouTube: This was the next obsession by early 2007. You didn’t know it at the time, but this was to become one of the greatest procrastination websites of all time. “I’m just gonna watch this one music video”…and 10 videos later you’re watching a panda sneeze and laughing hysterically. Justin Bieber was just a kid from Canada, uploading videos of his singing and playing for family members. YouTube didn’t have advertisements playing before videos at this time either, which is something I miss.
One of the first YouTube videos I remember seeing was Potter Puppet Pals


6. ‘THE’ FACEBOOK happened! You started poking people, writing “like” or “love” in a status because there wasn’t a Like button yet. Facebook was actually limited to college students for some time before hitting the high school scene. I was one of the last ones to join in on all of the fun by Summer 2008. Parents caught on soon after, but for the most part people were okay with having their parents be friends with them, thanks to privacy settings.


7. Tweet Tweet: By 2009, Twitter became the hot new social site. Twitter was different, a new microblogging platform where people could tweet in rapid fire during sporting events, TV shows or rant about their day-to-day lives. Being limited to 140 characters or less in a tweet made you choose your words very carefully. The hashtag took on an entirely new meaning and people definitely overused it (and still do).


8. Tumblr & Pinterest 2011: I’m putting these two together because they work in a similar way. Tumblr was always the hipster kid of the social platforms. If you want to repost lots of photos and create dream boards, then Pinterest is for you. I was never a huge fan, but they have continued to grow and maintain a strong following.


9. Instagram was next: Finally, a place where everyone could upload photos of what they were eating or drinking with some cool filters mixed in! If you love sunsets and long walks on the beach, Instagram is probably the best place for you. This is currently the most popular social networking tool amongst teens. The ‘selfie’ was also born and is now an official word in the English dictionary. Look it up…


10. Vine and Instagram video: By 2013, these two became the latest and greatest tools for short videos and speedy sharing. Amazing Vines and VineLoop are really fun accounts to follow.


11. I wanted to save this one for last: LinkedIn is the only social account that you probably don’t use on a regular basis, but you really should! It’s actually how I ended up getting my new job, by being contacted by a recruiter. If you’re not on LinkedIn and you’re in college or have graduated, you need to create a strong LinkedIn profile! Get started here: http://mashable.com/2013/11/17/linkedin-tips-2/


12. So what’s next? BuzzFeed and Thought Catalog are great examples of new leaders in the social atmosphere, where users like you and I can contribute blog posts to be chosen and promoted on their websites. These two are tailored for twenty-somethings. Blogging has always been popular, but BuzzFeed and Thought Catalog put a refreshing twist on creating content that has incredible reach and sharing capabilities.


Tagged , , , , , , , , , , ,

“What Did I Tell You About Taking Pictures of Your Food?” Instagram Edition

I can guarantee at least one photo taken within the last week on your Instagram account was of a delicious meal or fancy drink. Why are we so obsessed with this app and taking photos of food? Plus, a 2012 infographic of Instagram stats. Written by Juliet Rocco

If you’re feeling really ambitious, or hungry, you can click this to make homemade Instagram graham crackers!

“Stop playing with your food and eat it!” Back in the day, we used to get reprimanded about playing with food we didn’t particularly like, or in my case just throw it on the floor (I grew out of that phase). As we got older, it turned into texting at the dinner table. Now we have to pause before we eat, not to pray, but to take a photo and show 687 of our closest friends what we’re ingesting for the evening.

I’ll be honest, I downloaded the app when it came out for Android but hardly use it. It’s fun to put filters over photos, I get it, but what is this obsession about food?

Sharing is Caring Theory: This theory of sharing goes back to my post about Easter dinner with my family and everyone playing with their smartphones. We as humans have a natural tendency to want to share…everything. And why wouldn’t your friends want to see a juicy burger with an ice cold beer on the side, beautified further with a sunny-looking filter?

It seems to be the norm for people who want to share their meals in a digital way now. It’s also great for restaurants and chains to gain notoriety for their dishes and new menu items. A person who is hyped up enough about a burger to take a photo and post it probably has other friends who will want to go out and eat after seeing it too. A single photo can start a chain reaction of hunger.

How involved are users of this app? Check out this infographic

Branding: This is where branding and packaging comes into play. Logos should be able to be seen on the paper wrapping, cardboard containers, and even ceramic plates no matter how the consumer is snapping the photo.

If you’re at a white tablecloth kind of place, there’s also the option of tagging a location with it. What better way to share that delicious-looking chicken fettuccine alfredo than to snap a photo and tag the restaurant in the post?

Drawbacks: Of course, there could be cons to this in the restaurant biz as well. We all get a dish that goes horribly wrong sometimes or find something that shouldn’t be in there.

This can potentially send waves of negativity throughout multiple user networks. It is even more important to take extra precautions and be aware that your latest ‘creation’ could possibly end up online whether you want it to or not. Damage control plans that are adjusted to social media are a must these days!

Takeaway: Think about what you’re snapping a photo of next time and see how friends react after you post it. If you work in a restaurant or chain, think about how good it had better look once it gets set in front of that customer, because they may be about to share it with thousands of people! No pressure or anything.

Current blog avatar

Tagged , , ,
%d bloggers like this: