Tag Archives: Generation Y

Talkin’ ‘Bout My Generation: Are We Entitled or Just Too Ambitious?

There are many articles written about Generation Y that paint a much different picture from the perspective of older, more experienced generations. I wanted to write something from my point of view, a twenty-something just trying to make it out there in the big, bad world. Written by Juliet Rocco

genY“Swallow your pride and take any job.” My mom and I were having a somewhat heated discussion the other week about my impending employment situation. I’ve turned down a few opportunities because they were either not the right fit, or did not pay enough for me to support myself.

It’s tough out there, but I’m holding out a little longer than most people would because I think I deserve to do something I’m happy doing. There’s also an obvious need for the right fit between the company and myself.

Lots of articles have made my generation synonymous with “entitled”,”bratty” and “overly ambitious”, but anyone who was born decades before me must understand that we are given better job searching tools and resources that let us become more selective during this process.

To the time machine: If you were 22 years old in 1975 and had a LinkedIn profile with employers contacting you about opportunities multiple times a week, you would learn how to sort the good ones from the bad. Your smartphone would also be delivering you daily emails of job openings after creating accounts on job boards.

Choices, choices, so many choices: There have been multiple applications that I refused to fill out after researching the company online and seeing the terrible reviews from employees on Glassdoor, a very honest and raw rating site of employers.

Of course, you completely missed out on all of the negative reviews the employees posted about the work environment, salary, job satisfaction etc. All of this insider information would have been available right at your fingertips and you would have thought twice before signing that contract.

Now think about this situation: You want to move to quiet suburbia after recently getting married and are eager to start a family. One of the first things people do is look up the quality and reputation of the schools in said area. You want your children to receive a fine education, don’t you? Well, it’s the same process when it comes down to choosing a career and a starting point. Everything is a strategy as well as a gamble for us.

The decisions I make in my career now shape my future and create a launching pad to success if I choose the strongest path. Don’t let other people get in the way by clouding your thought process and stripping your confidence.

Takeaway: My generation isn’t entitled. We’re smart and we know what we want because there are enough choices and resources out there to help us begin our journey into the real world. If you talk to someone who knows what they want and how they plan on advancing in their career, realize that they are the lucky ones who know exactly what hard work and determination gets them.

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Move Over Generation Y, Say Hello to Generation Z

The latest age generation has been appropriately called “Generation Z,” and marketers are taking notice of how to reach them in the best way. How has marketing to the younger market changed in the past 20 years? Read on to find out. Written by Juliet Rocco

Today, I was reading an article on adweek about the newest generation. While it was a great read, it kind of left me in shock. Kids really are growing up too fast these days.

I can’t help but wonder what it would have been like to follow N*SYNC and Backstreet Boys on Twitter as a 9-year-old, while I found out all of the latest news by reading about it online first instead of waiting for the weekly issues of J-14 Magazine.

Growing up in the 90s: We visited our friends’ houses by hopping on our bikes or Razor scooters. Pokemon and Gameboys ruled the schoolyard. VHS tapes were slowly fading out, Nickelodeon was almost entirely cartoons and you probably collected Ty Beanie Babies because someone told you they would be worth a lot of money one day (still waiting for that). Oh, and no one had cell phones, unless it was a parent’s work cell.

What about technology? We could have been listening to our favorite artists on iPods instead of cassette tapes/CDs, downloading their apps for the iPad and uploading fan videos on Youtube. Somehow, we still managed to be crazed fans with posters, magazine features and stickers eating up every part of our bedroom possible.

Introducing Generation Z: With the current craze of Justin Bieber, One Direction and Disney Channel pop stars, we are faced with an entirely new breed of the tween demographic. These kids range in age from about 8 to 12 years old.

Their lives are governed by the online world and smartphones. As long as it can be found online, these kids will take full advantage of it. Another interesting fact is how fast they seem to be rushing to grow up. Sure, every kid wants to have the freedom of being an adult, but today’s kids are looking to get their opinions heard.

I was raised by Baby Boomers and they were raised with the principle of “children should be seen and not heard.” Now, obviously a lot has changed since then, but marketers are taking childrens’ opinions into account more and more. Because of the short attention spans of these little tykes, marketers are using social media to keep content fresh and consistent with their brand. This is a must!

Takeaway: In about 10 years these kids will be voting for the next president, driving hybrids, eating entirely organic and using technology for pretty much everything. You probably know toddlers who can operate an iPad better than you. This is our future, and as marketers we need to embrace it.

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Business Students a.k.a “Twinkies”

Generation Y is the fastest growing demographic in the workforce. Finding a way out of the “cookie cutter” business student stereotype and setting ourselves apart from one another is one of the biggest challenges we face, aside from finding a job. Written by Juliet Rocco

I saw a comedian a few years ago who brought up how business majors are like Twinkies; we’re all the same inside and out and there is no shortage. Along with everyone else in the room, I laughed at first, but then couldn’t help but ponder what made us all Twinkies. Why weren’t other majors being grouped into tasty junk foods?

It took me until much later to realize what he was talking about. As a business major, you learn to network in a world that ranks how well you can dress and talk the talk. We are all put through the same requirements of producing a professional resume, doing extensive group work, and networking through events. I’ve done numerous mock interviews, trying on business suits, and figuring out my elevator speech for employers.

This was all done because I was required to do it. As I do find this beneficial to my overall professional being, one thing continues to stand out in my mind—why are we not being taught how to become individuals? To set ourselves apart from the rest of the competition? I’m trying to stand out like the beautiful butterfly I am, but all of this generic content is getting in the way.

I know it’s challenging to find that niche that will put you over the top, especially so early into your professional career, but it is important to continue to find something that makes you unique. Without further adieu, here are my tips on how to avoid being a Twinkie:

  • Come up with an original/creative/awesome elevator speech.
  • Design your own business cards.
  • Branch out (I once met a recruiting manager from a Fortune 50 company while waiting at the airport and got his business card, just from having small talk).
  • It’s who you know.
  • Create something new, and brag about it. Get inspired!
  • Don’t compare yourself to others, use them as motivation instead.
  • Have a sense of humor!
  • Maintain a Nike attitude and Just Do It!
  • It’s all about personality and positivity in the workplace.

Takeaway: For my fellow Gen Y’ers, I can only give one piece of advice: Do what you’re most passionate about. People will take notice and appreciate what you have to contribute.

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