Tag Archives: Careers in Marketing

Talkin’ ‘Bout My Generation: Are We Entitled or Just Too Ambitious?

There are many articles written about Generation Y that paint a much different picture from the perspective of older, more experienced generations. I wanted to write something from my point of view, a twenty-something just trying to make it out there in the big, bad world. Written by Juliet Rocco

genY“Swallow your pride and take any job.” My mom and I were having a somewhat heated discussion the other week about my impending employment situation. I’ve turned down a few opportunities because they were either not the right fit, or did not pay enough for me to support myself.

It’s tough out there, but I’m holding out a little longer than most people would because I think I deserve to do something I’m happy doing. There’s also an obvious need for the right fit between the company and myself.

Lots of articles have made my generation synonymous with “entitled”,”bratty” and “overly ambitious”, but anyone who was born decades before me must understand that we are given better job searching tools and resources that let us become more selective during this process.

To the time machine: If you were 22 years old in 1975 and had a LinkedIn profile with employers contacting you about opportunities multiple times a week, you would learn how to sort the good ones from the bad. Your smartphone would also be delivering you daily emails of job openings after creating accounts on job boards.

Choices, choices, so many choices: There have been multiple applications that I refused to fill out after researching the company online and seeing the terrible reviews from employees on Glassdoor, a very honest and raw rating site of employers.

Of course, you completely missed out on all of the negative reviews the employees posted about the work environment, salary, job satisfaction etc. All of this insider information would have been available right at your fingertips and you would have thought twice before signing that contract.

Now think about this situation: You want to move to quiet suburbia after recently getting married and are eager to start a family. One of the first things people do is look up the quality and reputation of the schools in said area. You want your children to receive a fine education, don’t you? Well, it’s the same process when it comes down to choosing a career and a starting point. Everything is a strategy as well as a gamble for us.

The decisions I make in my career now shape my future and create a launching pad to success if I choose the strongest path. Don’t let other people get in the way by clouding your thought process and stripping your confidence.

Takeaway: My generation isn’t entitled. We’re smart and we know what we want because there are enough choices and resources out there to help us begin our journey into the real world. If you talk to someone who knows what they want and how they plan on advancing in their career, realize that they are the lucky ones who know exactly what hard work and determination gets them.

Current blog avatar

Tagged , , , , , ,

Post-grad Panic: What Should You Do With Your Life?

With graduation looming in the coming months, a lot of us are left in panic mode. If you need a little advice or boost to your career action plan, I’m here to help. Written by Juliet Rocco

lg_collegegrad“What are you doing after graduation?”

I don’t know yet, and I’m perfectly fine with this answer…for now.

My focus right now is on school, but the thought of how I’m going to be paying off my loans and supporting myself does not escape me. I’m still trying to find my Golden Ticket a.k.a. a job that pays decent and will be fulfilling.

Grad School: Yes or No? After completing my undergrad degree, I’m done. I don’t plan on taking another exam or working towards an MBA until I feel it is absolutely necessary. I’d also like to gain more work experience and make sure I enjoy working in the business field before I drop 100k on more school.

Back to Flipping Burgers? I never worked flipping burgers, but I did work in retail during high school and gained valuable customer service experience along with lots of patience. Going back to my high school job is a last resort to pay the bills. Plenty of recent college grads go back to their retail or food service jobs because it is a solid paycheck. There’s nothing wrong with going back for a little while, as long as you continue to focus on your ultimate career goal.

New Opportunities? To me, keeping an open mind to opportunities means even greater possibilities. I have a concrete action plan for post-grad which I continue to work on. My strategy is based mostly on geographic regions and availability of opportunities.

My Action Plan:

Job Location – Greater New York City area (NYC or Northern, NJ) – makes for an easier for commute by bus or car.

Job Type – Marketing Coordinator, Content Strategist, Assistant Marketer, Marketing Consultant, Assistant Copywriter, Assistant Brand Manager, & Marketing Communications Consultant.

Job Preferences – Professional & creative work atmosphere, good company reputation, good benefits, negotiable salary, 40-hour work week (plus overtime if necessary), structured management system, up-to-date on technology.

Action – Apply to as many jobs that seem to be the right “fit” as possible on a rolling basis before May 2013. Create a list of employers applied to and potential employers for future reference. Continue to network with others and search for opportunities.

Takeaway: Just because you don’t have a plan already in place does not mean it’s too late. You can easily create a plan similar to what I have and it will definitely make the process less painful! The most important thing is to remain positive and patient.

Current blog avatar
Tagged , , , ,
%d bloggers like this: