Rochester Institute of Technology

Bachelor of Science in New Media Marketing, AACSB Accredited

Cumulative GPA: 3.2

• Dean’s List • Minor in Psychology • Graduated May 2013



   ANN INC. – New York, NY March 2014 – Present

HR Communications Specialist

*Contract Assignment*

-Manage Employment Branding Communities and develop content for ANN LOFT Careers on a daily basis – Facebook, Twitter, LinkedIn, Instagram, Pinterest, Statigram, ‘ANN INC BFF’ mobile app, YouTube, Vine, HootSuite and Yammer

-Responsible for promoting job openings and employment at ANN INC. in a fun, creative way. Work closely with Field Recruiters to promote hiring events and networking events for Ann Taylor & LOFT stores through social media campaigns

-Update weekly metrics tracking documents, follower counts and compile a weekly analytical snapshot for each social community that is presented to Directors and EVPs

-Work hand-in-hand with Corporate Communications, Corporate Social Responsibility and Human Resources for features and driving engagement – Monthly Milestone ANNiversary project, Breast Cancer Research Foundation Summit recap, FIT 2014 Capstone Project features, ANN INC. Green Champions and ANN INC. Internship Program


  Toys R Us HQ – Wayne, NJ November 2013 – January 2014

Executive Guest Services

*Seasonal Contractor*

– Top level of customer support through the EGS group at Toys R Us Headquarters, handled the most escalated cases and issues from in-store or online experiences

– Monitored social media accounts daily (over 4 million users), responsible for handling issues related to Toys R Us and Babies R Us brands online

– Handled case work for individuals in an effective, timely manner through CRM systems and extensive knowledge of SOPs. Excellent customer service skills with a positive results driven attitude

– In constant communication with the customer, call center agents, stores and district managers to provide a quality experience and bring attention to corporate level issues


New Jersey Devils – Newark, NJ September – November 2012

Marketing/Social Media Team

– Maintained social media accounts (Facebook, Twitter, Pinterest) on a daily basis. Approximately 500,000 fans/followers combined, with a goal of continual engagement and positive response rates

– Responsible for everything related to Devils hockey and Prudential center brands online

– Helped initiate Jersey Strong Sandy NJ Relief page and community service opportunities, hands on experience with crisis management, incredibly rewarding experience

– Strong writing & communication skills/thinking outside the box, very comfortable with using Hootsuite, generated new content on an hour by hour basis, wrote copy for posts, use of photoshop for design-oriented posts


Dale Carnegie Training – Rochester, NY May – August 2012

Marketing Coordinator

– Promotion of 7 seminars and events in 3 months (The Dale Carnegie Course, seminars, workshops, breakfast series) through online/social media marketing

– Branding for the local Rochester franchise, created e-blasts for events promotion, maintained social media accounts (Facebook & Twitter), responsible for public relations as well

– Coordinated events and groups for training courses, experienced in Salesforce and Exact Target, generated leads, tracked Google Analytics and made appropriate changes for search engine optimization

– Events planning experience for client and business appreciation dinners with invitations/catering/setup

35d7920RIT Office of Co-op and Career Services September 2011 – May 2012

Student Ambassador – Marketing/Social Media Team

– Key role in developing and promoting career related events, student involvement (100th Anniversary of Co-op, RIT Career Fair)

– Implemented marketing strategies to promote Career Services Office & assisted visiting employers during information sessions


Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, Prezi Presentation editor. Familiar with Google Analytics & AdWords accounts, Exact Target e-blasts, Sales Force software. Very familiar with Facebook, Twitter, Linkedin, Wordpress & Blogger.


• RIT Student Ambassador Program – Social Media Strategist/Marketing 2011 – 2012

• RIT Women in Business – VP of Member Relations (2011) PR Director (2012) 2009 – 2013

• Lowenthal Service Group – VP of Community Service (2011) 2009 – 2013

• Junior Achievement Volunteer 2012 & 2013

• RIT Women’s Crew Team – 2010-2011


Business Intro Sequence 1-3, PR Writing, Imaging for New Media, Intro to Typography & Page Design, Digital Foundations, Principles of Marketing, Internet Marketing, Search Engine Marketing & Analytics, Buyer Behavior, Managing Innovation & Technology, Strategy, Copywriting & Visualization, Global Business, Business Ethics, Organizational Behavior, Professional Communications, Behavior Modification and Social Psychology.

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