In today’s world, you don’t have to ask eight different people what the song is in an advertisement. Just Google it. To all my musical hipsters out there, did you know any of these songs before they hit the music charts? Written by Juliet Rocco
If you know me well enough, you know my dream is to be working on a creative services team at an ad agency. I want to be a copywriter and eventually a creative director.
The Super Bowl is the biggest stage of advertising, and my ultimate dream is to be the creative force behind one of those ads. It’s a big dream, I know, but I’m a very determined individual. I’ve always loved creative, funny, emotional and inspiring ads. Something that really speaks to me about a good ad is the choice of music.
These songs did not go mainstream and get air time on the radio until they were featured in national ads, movie trailers or TV shows. Choosing an unknown artist or new group for the ad is a smart choice because it makes people perk up. They want to find out what that new sound is because it’s not tired and overdone. Although, I did enjoy this Super Bowl ad.
Check out some of my favorites below:
1. The Killers – All These Things That I’ve Done
2. The Fratellis – Chelsea Dagger
3. Freelance Whales – Generator
4. Alex Clare – Too Close
5. Matt & Kim – Daylight
6. Feist – 1234
7. Fun – We Are Young
8. Amos Lee – Sweet Pea
9. Florence + The Machine – Dog Days Are Over
10. M.I.A. – Paper Planes (skip to the last 30 seconds)