4 Reasons to Become a Marketing Major

Haven’t decided what you want to major in yet? Before you go undeclared or run out of time to finalize your choice of major, consider marketing after reading this. The criteria may fit just what you’re looking for. Written by Juliet Rocco

A few months ago, I wrote about my personal journey in choosing marketing as my major in college. My decision was made quite differently than most, but I’m incredibly happy with where I’m at now and what I’m learning in my classes.

You can become a manager or director in the areas of sales, public relations, advertising, and analytics. If you enjoy sales, watching advertisements, or coming up with new business strategies, then marketing is a great major to choose. It’s challenging, but fun.

I’m the type of person who generally cannot sit still for more than 10 minutes. I get bored easily if I feel I’m not being challenged enough and am always looking for new opportunities. I also enjoy being creative, designing things, and socializing with others. If this sounds like you, read on!

4 Reasons to Major in Marketing:

1. You’re a people person – If you can “work a room” or have the ability to sell ice to an eskimo, then this social job might be for you. A degree in marketing will give you hands-on experience with working in groups and learning how to write business plans and present in front of a board of directors. You will get the chance to work with lots of clients along the way and see your hard work pay off.

2. You’re creative and/or analytical – Whether you’re a left brain or right brain dominant thinker, you can break into the marketing world easily with creative or analytical skills. In the creative services department of an advertising agency, you will help with the creative process of developing copy and the design aspect for advertisements and campaigns. On the analytics side, you will learn how to use online measurement tools to see how successful the website, campaign, etc. is by gathering all of the data from a database. This is good for people who enjoy working with numbers but do not want to become accountants.

3. You can communicate/write/present well – On every job application involving marketing, you will see “strong communication, written, and presentation skills a must!” This is important with nearly every job, but since marketing is entirely based upon communication and pitching ideas or writing up reports, it carries even more weight. A minor in writing, communications, management, or psychology go great with marketing degrees.

4. Promising job stats – According to salary.com data, the median salary of a Marketing Manager is $86,169. If you’re working in a large city, expect to work your way up to six-figure paychecks. Starting out at an entry level Marketing Assistant position will give you an average salary of $37,925, but you will move up quickly if you stay focused and do well. Moving up to a higher position generally requires an MBA degree, but many companies want to see work experience first before you consider advancing in your education.

Takeaway: There are many aspects of marketing that can help you in the future and during your college career. You will get a taste of both the creative side and analytics side in classes to help figure out where you succeed the most and what you really enjoy.

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