Crowdsourcing for Left and Right Brainers via NASA and Twitter

Are you more of a logical thinker who might as well be on an episode of The Big Bang Theory or are you more of a creative spirit ready to innovate Apple’s next product? Companies are beginning to look more at creative options in the hiring process, so read further to explore which side you are! Written by Juliet Rocco

Social media accounts the most up-to-date resume? I’ve been reading a number of articles lately about how companies are becoming less interested in what you state on your resume, and more interested in how well you utilize social media. This is especially true if you plan on applying to a marketing position dealing mostly with social media.

While resumes are still an essential part to the job application process, many head hunters are not using them as their number one source for determining whether or not you’re hired. A great way to still show off your academic accomplishments, work experience, and extracurriculars is by setting up a Linkedin account if you haven’t done so already. It’s one of the first hits to show up when someone puts your name in a web search.

A tale of two hemispheres: Within the past few years, I’ve noticed a lot more books being published for left and right brain hemisphere dominance. Interestingly enough, recruiters are realizing how much of an asset right brainers are to companies because they keep things fresh with their innovative perspective and approach. This is not to put down my fellow left brainers in any way, though! We still need logical thinkers! I’m more of a right brain thinker myself. For those of you who aren’t quite sure which side controls what, I made a chart for you.

A basic breakdown between the hemispheres:

Web presence is key: The other week, I applied for an internship where the requirements wanted my “web presence” available at hand to access. Aside from doing a basic background check to assume I’m not a Looney Tune, this company wanted to see what kind of content I was producing. Rest assured, I passed the Looney Tune test and nabbed an interview.

It’s difficult for employers to get a sense of who the applicant really is behind their polished resume until they get an inside look at their web presence. That’s why more companies are using social media to crowdsource potential applicants and generate brand exposure. A few of the most recent examples were NASA and Twitter. NASA Tweeted last week:

I never thought NASA would be recruiting via the Twitter-machine, but it’s a great place to garner exposure and get timely responses. Plus, who hasn’t thought about becoming an astronaut at least once?! (The Mission: Space ride in Disneyworld made me realize space exploration was not my forte)

Twitter had a recruiting video featured on Youtube’s homepage, and while it personally wasn’t one of my favorites, I think the effort made to reach out was decent.

It’s easy to see which organization targets left and right brainers now, isn’t it? Crowdsourcing has been an essential job recruiting tool for companies over the past few years with the help of social media. In general, companies are looking for more creative spirits ready to hit the ground running.
Takeaway: Bottom line, get creative when you’re applying for jobs. They want to see what a unique problem solver you are. Certain career fields are still very conservative, but many are changing the way they recruit in order to foster future innovations. If you can find a way to stand out by harnessing the powers of your dominant hemisphere, you will be successful. Embrace you logical side or creative side.
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